Like all good things, our story started over a cup of coffee.
Bernhard, our founder, was listening attentively to his friend’s frustrations:
“I can’t seem to find a good trainer who truly understands fitness and nutrition, and knows how to track my progress properly.”
Realising the scarcity of trainers who understand fitness, nutrition, and systematic progress tracking, Bernhard devised a unique model involving 3 essential parties:
With glowing testimonials from satisfied clients spreading like wildfire, Athleaders quickly gained a reputation for delivering exceptional results without the hassle of traveling to a gym. Even amidst the challenges posed by the COVID pandemic, Athleaders not only persevered but thrived.
Today, Athleaders has trained literally thousands of individuals – and the numbers continue to snowball. The vision that began with Bernhard’s desire to make a difference has blossomed into a transformative force in the lives of countless people, empowering them to achieve their health and fitness goals like never before.
With an unwavering commitment to excellence, Athleaders remains at the forefront of the fitness industry, touching lives and inspiring others to embrace a healthier, fitter lifestyle.
Athleaders was founded in 2019 by Bernhard Lieder: 3-time winner of the Singapore International Triathlon and former professional football player in Germany.
During his decade in the corporate world working for companies like BASF, Lufthansa and Prada, he remained committed to training and coaching people, alongside his full-time job.
With over 15 years of personal training and bootcamp experience, a master’s degree in business and a plethora of certificates in Personal Training, Nutrition and Coaching, Bernhard embodies the Athleaders spirit of continuous education to help people achieve their fitness goals.
He has also studied extensively with private coaches in fields related to high performance and transformation.
He has been called on for his expertise by organisations such as Google, Coca-Cola, Allianz (among many others). His sought-after sessions have made him a regular at conferences and in companies across Asia-Pacific.
Bernhard’s burning passion for coaching and sports could no longer be contained. With unwavering support from his wife, Damini, they embarked on a journey to turn his dreams into reality. Long talks between the two crystalised their vision for a comprehensive fitness venture, leading to the birth of Athleaders.
As the world faced the challenges brought on by the COVID pandemic, Athleaders encountered obstacles that tested their determination.
Despite a full-time job in IT, Damini’s dedication to Athleaders grew stronger.
When the company reached a point where Bernhard could no longer manage it alone, she decided to join Athleaders full-time. With Sales, Marketing, Customer Service, and HR departments now reporting to her, Damini’s organisational skills and unwavering commitment propelled Athleaders to new heights.
Today – together with other C-suite members, a range of exceptional coaches and management team – Bernhard and Damini lead Singapore’s #1 personal training company. Leveraging on each other’s strengths, the team remains committed to inspiring everyone to lead healthier and happier lives.
A portion of Athleaders’ profits gets donated to animal shelters and children’s charity organisations, as these are causes that are close to the co-founders’ hearts.